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Dreams Beds – are they the best?

Dreams sell more beds in the UK than any other bed or furniture retailer. So they must be the best? …… Of course not!

The core of Dreams bed business is focussed on unbranded pocket sprung divan beds and mattresses, and imported bed frames sourced to their bespoke design. What these beds have in common is that they all can be sold with very high mark ups. Badged up as Dreams beds, the customer has no comparison, and the perception of value is led more by how the store looks and the quality of the advertising than any possible price comparison with other bed retailers.

Of course we at Archers Sleepcentre are bound to say this. We are a sour lot aren’t we? There are two easy tests. Compare a Dreams Sealy or Silentnight bed with an independent bed retailer’s branded beds. The independent retailer nine times out of ten will be better priced. Or if you are a mad analyst type go to Companies House and get Dreams’ accounts – gross margins that are unbelievable!

Dreams beds are good. Dreams staff are well trained. Archers Sleepcentre beds are good. Archers Sleepcentre staff are well trained. The difference? Come and see for yourself. We price our beds to sell in volume and we carry stock on the premises for you to take your bed away today. Try us.

This entry was posted on Saturday, April 25th, 2009 at 2:52 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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