Cold in bed means stay at home
Cold weather and warm beds is a winning combination. Snow and bed buying is a total loser. Let me explain.
It is with some pride I can attest that none of our shops across Scotland was forced to close during the recent sprinklings of snow. However we had hoped that all those non essential workers, teachers, train drivers etc, who had taken so much time off would use their unexpected free time wisely and buy a new bed or bedroom furniture. But they didn’t.
I have been pouring over our sales figures and I can’t actually correlate sales with our stores that suffered the worst conditions. For example, Cumbernauld required bulldozers and SAS winter training to make it to work. But our Cumbernauld store has been selling beds like RIP Van Winkle has only just awoken. It could be the Cumbernauld folks have finally given up on their straw mattressess and bin bags.
But overall how bad has the snow effect been? My conclusion is one week of snow = 20% loss of sales. I have been reading up on the Greenhouse Effect and the statistical analyses used by that august body the IPPC. It would appear to follow that by 2050 our bed sales will increase by 391%. This is catastrophic. Where will we find the spring units or the memory foam mattresses to fulfil this unprecedented demand?
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