Best Bed in the World

Question: What is the best bed in the world today?

Answer: The Petra Latex Pocket Sprung Divan

Gloom descends on me when a customer says “I’m looking for a really hard bed please.”

They may not have the curves of Angelina Jolie but if they sleep on their side I think “where will they put their shoulders?”And if they sleep on their back, “where will they put their bottoms?” It isn’t normally a sensible thing to be saying but sometimes customers just don’t know best. They may think they are flat but they aren’t.
 
Unfortunately the bed industry loves hard. Thomas Stoddart a venerable old Glaswegian bed retailer would declare in his adverts “Are you ever firm in bed?” Apart from the appalling double entendre, the message was clear – hard is good.  No, hard is not good!

You crawl into bed, snuggle under the duvet, tired and stressed, and the last thing you want to feel is Thomas Stoddart. Trust me, hard is not what you want. What you want is comfort and support and of course a great night’s sleep.

Comfort and support is a difficult double act to achieve. The top surface of a mattress has to give a little and then the mattress must push up into our crevices, the small of our back, behind our knees, around our collar bone so that our body is kept straight. But you don’t want to feel as if you are sleeping in a straight jacket. 

The real test is that when you lie down on this mattress you are thinking there is nowhere else you would prefer to be, right here and right now. Like a hamster rolled up in cotton wool, suspended on ultra fine wires you are enjoying total and complete bliss – total comfort, total support.

So what is a good bed?  Well I thought you would never ask.  Technological changes have been slow in the bed world and for the most part, the point we are now at has been evolutionary rather than revolutionary.

Cavemen may have slept on top of animal pelts. Good insulation here and a tiny wee bit of softness to limit the loss of blood flow – but not a lot of comfort, and definitely no support. Fur just hasn’t got enough elasticity to push up and support. You can pile one pelt on top of another – it just won’t help.

Even by medieval times, though beds may have appeared luxurious and advanced, they were in fact quite basic. Henry VIII probably slept on a straw mattress covered in hessian resting on a slatted bed frame. He gets good insulation, a bit of comfort, and at no extra cost, loads of creepy crawlies. And straw soon flattens out to the consistency of wattle and daub. Straw might start off feeling bouncy however it flattens with time and becomes next to useless.

In 1885 J P Leggett came to the rescue and invented the interior sprung mattress. Finally a mattress could be made with the ability to push up and support. Unfortunately these early mattresses were notoriously lumpy – a smooth interconnection between each spring proved difficult to achieve.
However in 1900 pocket spring technology came along, solving the interconnection problems.

Finally Dunlopillo introduced latex in 1931. In baking terms, latex, made from specially treated natural rubber, is very much the icing on the cake. Shape forming, resilient and superbly comfortable. The technology now existed to make the best bed that you can buy anywhere in the world today in 2008.

But a further 75 years of evolution and experimentation were required to finally arrive at the pinnacle of the modern sleeping surface. The Rest Assured Petra Latex pocket sprung divan set. I first lay on this bed at Rest Assured’s factory showroom back in 2007. My first reaction was “wow!” Not just because the bed felt so good, but also when I saw the price – £599 for a 2 drawer sprung based double divan. How can the best bed in the world only cost £599?

The Petra ticks all the boxes. The pocket springs are as smooth as a Mercedes 500 on Prozac.  The latex is as sumptuous as a goats milk bath, a glass of five star brandy and an extra large box of liquorice allsorts. And when you lie down on this bed you feel the type of support that you could only match in the Kop end at Anfield. Can you imagine feeling all these things at once? This drug has not been invented.

I’m inviting you to come along and try the Petra. And when you do there will be some of you who think my recommendation is plain wrong. And you could be right. There is a long list of other wonderful beds that we offer for those who disagree with me. So we can agree to disagree but don’t let yourself down. Put your natural scepticism to one side and give the Petra a try. It could be a life transforming moment.

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This entry was posted on Wednesday, June 24th, 2009 at 4:24 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.