Archers Big Bed Sale
Now into the second week of the sale the results are coming through for the big bed sale successes. Top seller has to be the Mayfair 1200 pocket double mattress at £199. Close second is the Caesar memory foam double divan at £299.
We expected the Silentnight Contour Memory Double divan at £399 to be a run away winner but it hasn’t been. Its been good but not nearly as good as last year – we promoted it as a king size at £399 last year. Just shows you that what appears an absolute steal to us doesn’t necessarily appear so to the public!
And Sealy has had an amazing success with their Romance king size divan. Annoyingly it was on promotion in November and December so we didn’t feel we could advertise it as a sale line in January. No matter. It was a bargain in November and its still a bargain now! And the public think so too.
We have only 10 days to go now and then its back to more normal margins. Has the Big Bed Sale been a success? Definitely yes – but I’m holding my breath as to what happens when the sale ends.
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This entry was posted on Thursday, January 8th, 2009 at 11:06 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
